Tourism - Marketing & Impact Assessment Unit
The main functions of the Tourism Marketing Unit within this Division are
to develop, monitor and review the overall policy framework for tourism
marketing and to coordinate Departmental policy input in relation to the
EU, North-South and East-West Co-operation. The high-level objective of
the Impact Assessment Unit is to contribute to the formulation, implementation and
review of Government policy as it impacts on tourism to ensure that sustainable and competitive
tourism optimises the economic and social benefits to the State. Specifically the Unit is involved in the following activities:
Tourism Marketing
- Management of the Department’s tourism marketing Vote under subheads
B2 (Tourism Ireland's Pay and Overheads) and B4 (Tourism Marketing Fund),
including the preparation of annual and multi-annual budgets for tourism
marketing;
- Monitoring the implementation of Tourism Ireland and Failte Ireland's
marketing programmes in line with agreed objectives and targets;
- Ensuring appropriate corporate governance mechanisms are in place for
marketing expenditure;
- Servicing and maintaining liaison arrangements with Tourism Ireland
and Northern Ireland Department of Enterprise Trade and Investment;
- Supporting overseas Ministerial visits for tourism promotion purposes.
North-South and British-Irish Coordination
- Coordinating the Department's input to the overall policy framework
for North/South and British-Irish co-operation.
EU Coordination
- Co-ordinating the Department's input to general EU policy issues and
ensuring the Department's requirements under the EU Oireachtas Scrutiny
Act 2002 are met;
- Servicing the Department's engagement with international aspects of
Irish tourism policy through the European Union, OECD and other relevant
international fora.
Impact Assessment
- Following up on the recommendations of the Tourism Renewal Group, as appropriate;
- Providing Secretariat support to the Tourism Renewal Implementation Group;
- Monitoring areas of policy and action that impact in a significant
manner on the development of tourism and continuous review of strategy
to reflect changing circumstances;
- Influencing and shaping developments, in conjunction with the Tourism
State Agencies, on a broad range of Government policies that affect tourism–particularly
relating to access, macroeconomic policy, environmental best practice
and sustainability, rural development and policy research;
- Facilitating the cross-department input into key strategic Government
policies.
Information available and contact points
General information in respect of tourism marketing activities and programmes
operated by Fáilte Ireland and Tourism Ireland Ltd. are set out in
a range of publications available directly from them.
Fáilte Ireland
Amiens St,
Dublin 1.
Tel: (353 1) 884 7700 or 1890 525 525
Fax: (353 1) 855 6821.
Tourism Ireland
5th Floor, Bishop's Square,
Redmond's Hill,
Dublin 2
Tel: (353 1) 476 3400
Fax: (3531) 476 3666
Web: http://www.discoverireland.ie
(Domestic Consumer)
Web: http://www.discoverireland.com
(Overseas Consumer)
Web: http://www.failteireland.ie (Corporate)
Web: http://www.tourismireland.com
For Departmental information, contact:
Tel:Anthony Donnelly (353 64) 66 27385
Fax: (353 64) 66 27386
Email: Tourismmarketing@tcs.gov.ie